She started her career working with property companies during the boom of the late eighties and moved on to work with financial and professional services companies including the launches of First Direct and Virgin Money. She moved into the technology sector in the mid-nineties as it emerged into the business mainstream helping companies such as Intel, HP, Vodafone, RIM and the GSM Association bring innovation to a wider audience. She took over as CEO at H&K in 2006 first in the UK and then EMEA. This gave her first hand experience of how to build teams that span borders and cultures as well as how to build successful businesses in countries as diverse as Russia, Spain and the UAE.
She has a passion for communications and is optimistic about the industry's future - she is currently leading a wholesale review of the Future of the PR Industry through the PRCA which will lay down a road map for innovation and change.
She is married with two grown up children and lives in Surrey.