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| Source ISME, published Daily Mail |
I confess I have always found Carol Vorderman irritating. I feel bad about
this - she is after all a world class maths genius and by any standards a
successful role model for women. But my dark heart found those Christmas adverts for ISME made me want to throw things at the set. I'm sure you remember la
Vorderman 'smouldering'
as I think the taboloid jargon has it. She posed with men young enough to be her
sons in skin tight dresses, saying in accompanying interviews that her
figure is a 'Ten Ton Tessie'. Right. Bring on the support girlfriend.
But last week I had an epiphany. I agreed with her. Well it's
August, no real news, a two week heatwave, I might put this down to
temporary summer madness.
She was writing about a
story which was picked up widely in the media saying that men now
preferred 'brainy' women. Vorderman explained that ..
"the research published in the American Socialogical Review analysed US
marriage statistics between 1950 and 2000, and found that marriages in which the
wife is more intelligent than the husband are no more likely to fail than if
the balance is the other way round. Men have learnt to live with women who
are cleverer than they are – and about time, too".
Does this mean that finally men find us more attractive for our
personalities and brilliant insight than more prosaic merits? Hmm. I'd
like to believe that but if you read the paper carefully it
says that as women's education continues to increase faster than men's
(a very well documented trend across the developed world) more marriages
consist of women who have more years of education that their partners -
up to nearly a third from 20 per cent in the early 1970s. Which makes
sense if you think about it.
Education is certainly the key. LV did a great piece of
research
last summer which showed that women made up nearly half of primary
breadwinners in their household. And the women in the survey put this
progress down to better education:
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| Source: The Daily Telegraph |
Looking at the key reasons why these women believe they’ve been more
successful in their earnings than their partners, the majority put it
down to “education, education, education”. Reflecting the tendency for
girls to outperform boys at all levels of education, over half (54%) of
female breadwinners claim to have better GCSE and A-Level results than
their partners, while 47% also have a superior university degree. Almost
two thirds (60%) believe that these achievements have been extremely
helpful in securing them high-flying jobs and aiding their progression
up the career ladder.
According to figures
released last week by the University and Colleges Admission Service
(UCAS), a third more women than men applied for university entrance in
2014and the gap is widening year on year.
Women having real confidence that they don't need to trade between looking good and being bright to have a stable long term partnership is great news. We should champion this with young women. Thanks Carol - hat's off to you.
