As women increasingly outperform
men, is feminism becoming irrelevant?
For many years the idea of feminism and equality have been
largely synonymous. Indeed Wikipedia
defines a feminist as someone one who “advocates or supports the rights and equality of women”.
In an excellent recent
article,
Spectator Editor Fraser Nelson suggested
that this concept is coming apart. He
opined that with the success of young women at all levels of education and in
the workplace, we may be seeing a long term trend where the ‘British economy
will become feminised and utterly transformed’.
As well as outperforming boys in at school, girls are now the majority
of University graduates and women in the 22-30 age- bracket are paid more than
their male equivalents.
Generation Y - adjusting to a feminised world from an early age |
Throughout my 25 years in the PR industry, women have always
greatly outnumbered men in all levels below the Boardroom where the
relationship is almost completely inverted.
The industry is typically almost entirely
a graduate profession and remains a very popular choice with high performing
graduates. When I ran H&K we had
hundreds of highly qualified applicants for our graduate entry scheme often
with two or more degrees , several languages and various exotic hobbies to hire
from. And all that for 18 grand a year.
So our industry should be a leading indicator of the trend Nelson is
identifying.
Rather depressingly, over my quarter century the paltry
amount of senior women seems to have barely shifted. We have hardly been standard bearers for the
equality agenda – let alone a feminist one.
Maybe these women could afford not to return to work after having children. Or perhaps their husbands were not prepared to
face the perceived stigma of being the primary child carer. My experience (primary bread winner, flexible
supportive husband) was rare ten years ago when we decided to role
reverse. It felt like a difficult choice
for us both. Now society seems much less
judgemental , and I am happy to see far
more couples making this choice.
But logically, despite the carnage of the child bearing years which typically see a worrying chunk of talented women leave the industry, the preponderance of bright motivated women who either have no children or who are the primary bread winner should lead to at least equality in the boardroom. It will be interesting to see whether if in the next 10-15 years women reach the top of the industry to the degree that their number and talents deserve. And on their own terms, not solely by making typically 'male' choices. If so, we will not really have moved at all on the feminist agenda, although the equality debate may be deemed to be over.